Screw the Sugar Cookies: Christmas Macaroon Fix in the East End

What could make a better hostess gift? Nothing, don't even try thinking about it.

If Toronto foodies can go west West in search of a good bite, I will traverse the east East.

It was the first “snowfall” (windy wet snowstorm) of the season last week when I set out.  I was looking for a new pastry shop called J’Adore Cakes on the Danforth.  In my hood.  But kind of further east than the east I called home.  I found myself trudging sans hat, with flimsy scarf wrapped around my ears and mascara smudges on my cheeks towards a little window promising shelter and sugar near Victoria Park/Danforth.

The windows of J’Adore Cakes were steamed up from the warmth of the ovens which had been going all morning and I could just make out the hazy shape of a macaroon tree in the window.

Macaroon tree if you've never seen one in the wild.

Once inside I was greeted by owner and pastry chef  Isabelle Loiacono and her very charming mom, who was helping at the counter.  The store is teeny–J’Adore’s first retail outlet.  Cute, charming, cozy are all words that apply.  For lunch, dessert or esperesso it’s a “pop-in” kind of place without even a table to sit down (one little table would be nice!).  But the individual desserts looked artful and mouth-watering while the macaroons were as they should be: crunchy and tender on the outside and chewy, soft in the middle.

They also make beautiful cakes which you can order with a phone call or by visiting the J’Adore website.

I stole the picture below off the site and there are many more examples  (I also stole the Macaroon Tower and Holiday Macaroon photos–full disclosure)

Let me leave you with a list of a few of the macaroon flavours J’Adore features:

There were more, I ate them. Why I should not do my own photo shoots.

 In random order: Lavender Maple, Coconut Dulce, Cashew Honey, Red Velvet, Praline Crunch, Sea Salt Caramel, and Pistachio Rosewater.

Isabelle has been featured on the Marilyn Dennis Show, in Wedding Bells magazine and competed on The Food Network Challenge.

She also grills a mean ham and swiss baguette to comfort you when your eyelashes have frozen to your face.

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5 Comments

Filed under Restaurants and Products

5 responses to “Screw the Sugar Cookies: Christmas Macaroon Fix in the East End

  1. Nicola Sisson

    This is far enough east to be at the western boundary of my ‘hood. I love the look of everything and I am going to try and swing by for a visit today. Thanks so much for posting this.

  2. Oh my God they’re so beautiful! Yay to new things in the East end! You know, I think I did see a Macaroon tree once in the wild, but I was taking a lot of drugs.

  3. Yay for east-end goodies! I’m so pumped to visit this place; the flavours seem way more fun than west-end Nadege (although I’d gladly scarf their salty caramel macs any day).
    -J

  4. If you get out there-let me know your thoughts! Was it better than salty caramel? Nothing. Maybe a good devilled egg.

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